Glossary Term

BD (Blockbuster Drug)

Blockbuster Drug (BD) is a medicine that generates annual sales of over $1 billion, typically widely prescribed or used, and often drives significant revenue for pharmaceutical companies.

Illustration representing BD (Blockbuster Drug)
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Related terms
LCM LOE R&D
Further reading
Watch related video Collier 2011 Browse the HEOR resource database

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