Health economics,
made accessible.
Health economics is one of the most important fields most people have never heard of. I'm changing that — through free education for anyone who wants to learn, and expert consulting for organisations who need it done right.
WHY THIS MATTERS 🧩
The system is broken.
Transparency is the fix.
Pharmaceutical companies and HTA bodies like NICE often feel like they’re speaking different languages. The result? Delayed access to medicines, frustrated teams on both sides, and patients caught in the middle.
Better evidence. Clearer models. Faster decisions.
I’ve spent over a decade on both sides of this divide — first as a consultant building the models, now in industry navigating the HTA process. The tension is real. But it doesn’t have to be this way.
Better cost-effectiveness models, communicated clearly, lead to better decisions. That’s what I do — and it’s why I believe transparency in health economics isn’t just an academic virtue. It’s a practical necessity.
From Hamburg to global HEOR.
WHAT I BELIEVE 🧱
Three principles I work by.
These aren’t just values on a page — they shape every model I build, every video I make, and every client relationship I form.
Simplicity is a sign of mastery
Complex ideas can always be explained clearly. If they can’t, the understanding isn’t deep enough yet. I apply this to every model I build and every piece of content I create.
Transparency builds better science
Open-source models, reproducible analyses, and clear assumptions aren’t just best practice — they’re the foundation of trustworthy health economics. I put my models where my mouth is.
Education is the best marketing
YouTube is one of the most powerful platforms for showcasing expertise. When education and marketing combine, everyone wins — the learner gets value, and the expert builds trust before any sales conversation begins.
IN THE FIELD 📍
Where the conversations happen.
From industry conferences to expert panels — actively contributing to the conversations shaping health economics & having lots of fun doing it!
Want that expertise on your side?
Two ways to build serious HEOR capability — pick the one that fits.
Don't just take my word for it…
Feedback from pharma professionals, academics, and collaborators I've worked with. Naturally, I bribed all of them ;)
Want the full picture? 🖼️
Download my CV for a complete overview of my academic background, professional experience, publications, and conference contributions.
Ready to work
together?
Book a free 30-minute discovery call — no commitment, just a conversation about your project.