Glossary Term

SG

Standard Gamble (SG) is a preference elicitation method measuring health state utilities by asking respondents to choose between a certain health state and a gamble between full health and death.

Illustration representing SG
Listen to definition
Related terms
TTO VAS Utility
Further reading
Watch related video Wikipedia: Standard Gamble Gafni 1994 Browse the HEOR resource database

Spotted an error or have a suggestion? Get in touch

Media Kit · Q2 2026

Where should we send it?

Quick details so we can email the kit and follow up if it's a fit. We use this only to talk to you about sponsorship — never sold or shared.

Your details stay with Mirko von Hein. No newsletter sign-ups, no third-party sharing.