Glossary Term

VBP

Value-Based Pricing (VBP) is a pharmaceutical pricing approach setting drug prices according to demonstrated clinical and economic value rather than production costs or historical precedent.

Illustration representing VBP
Listen to definition
Related terms
P&R P&MA MEA
Further reading
Wikipedia: Value-Based Pricing Harvard Business Review: A Guide to VBP Browse the HEOR resource database

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Media Kit · Q2 2026

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