Glossary Term

P&R

Pricing and Reimbursement (P&R) refers to the processes by which pharmaceutical companies negotiate drug prices and secure coverage decisions within national or regional healthcare systems.

Illustration representing P&R
Listen to definition
Related terms
P&MA Market Access VBP
Further reading
Rejon-Parrilla et al. 2023 Browse the HEOR resource database

Spotted an error or have a suggestion? Get in touch

Media Kit · Q2 2026

Where should we send it?

Quick details so we can email the kit and follow up if it's a fit. We use this only to talk to you about sponsorship — never sold or shared.

Your details stay with Mirko von Hein. No newsletter sign-ups, no third-party sharing.